Where did this album come from? I mean, we get plenty of indie pop, twee pop and indie rock through the doors here at Bluesbunny Towers. But a potential pop masterpiece? Not too often, but Springfactory's self titled album just about qualifies.
Right from the start - with "No More" - the melodies just keep on coming like speed cameras on the M6 motorway. That's right. Only one song into this album but this 'bunny is already singing along. It's a balanced affair though and the dry humour of "Back of Your Bike" and especially "Money Maker" wasn't lost on me either. Sure, these songs are presented as a candyfloss confection but don't doubt the care that has gone into their creation. If you want me to identify this band's influences, then memories of early period Pastels were evoked by "Swedish Folk Highschool" (and that's no bad thing in my book). That's the great thing about this album. There's just so much in it and despite the imperfect sound quality, it makes you feel happier than an extra in a Cliff Richard movie.
Maybe there is hope yet for the survival of perfect pop music. Springfactory's album is upbeat. It's happy. It's clever. It's got great tunes. What more could you reasonably wish for? Not a lot and that's the truth. I can see the sunshine coming out from behind the clouds even now.
Available from Series Two Records.